About Us

In 2019 Fish Whipped Apparel was launched in Toronto, Ontario, catering to full sublimation of uv protective, lightweight, moisture wicking fishing apparel. Four years earlier CEO Barbara French had lost her 54 year old sister to Melanoma after years of exposure to the sun. Barbara has since been committed to designing/manufacturing top quality apparel throughout Canada. By 2023, after many requests from outdoor sport teams, organizations we expanded our line of apparel. As a result, we seen a need to change our name to reflect more than fishing apparel. Babz Custom Apparel was launched